When you think about advertising there can be many things that come to mind, probably the first thing that comes to mind are commercials, TV commercials, radio commercials, papers ads, banners, they are everywhere. Advertising has been around ever since the beginning of industrialization.
If you are reading this you are probably a small business owner interested in how to advertise properly, if not, you may still learn a few thing about how to make your voice heard. In advertising, much like in any other business you need to be original, that is the first rule. The whole purpose of advertising is to gain notoriety, and that can be obtained by having some great ideas, or some unique way of presenting them to the public.
Let’s face it, original and good ideas are hard to find, if it were that easy to find something shocking, original and nice at the same time we would all be movie or clip directors. But how can we still advertise and make a good impression without having to think days in a row just for a commercial idea.
So if you are already spending money on advertising for your own company, think about how your money can be invested into something that produces big for you, in terms of making your name heard and drawing attention to your company, neon signs can do that, they are cost efficient because they last several ages and they have been proven to be a very good method of advertising.
In this business, you have to be smart, and here’s my tip for you, think about being original without much effort and how can you gain notoriety and attention very easily. Giving up yet? My answer is advertising through neon sign. Why? Because neon signs have the capacity to draw attention and have the capacity to make you famous on a local level, like you being the store with the cool neon sign.
Of course you still need a good idea, you will make good progress in terms of increasing revenue if you advertise through custom neon signs, and you still have to think a bit about colors, fonts and design, but it makes much easier for you.